Another Creative

This is a part of the rebranding ad for Old Chang Kee (it is an old brand name for a local snack called Curry Puff.)

I was much captivated by this when this ad was launched to newly introduce their new flavours. The original being just curry with potatoes+a wedge of egg (Only S$1, equivalent to US$0.63). The new additions being Sardine and Pepper.

See the complete ad with the simulated look of a pregnant mommy beside their two twin additions :) one boy, one girl presented like two newborns :D




Established in 1956, Old Chang Kee started off as a small stall outside Rex Cinema at McKenzie Road which still exists. Its current chairman, Han Keen Juan bought over the establishment which was about to fold up in 1986 and revived the business.