Tuesday, October 03, 2006

Another Creative



This is a part of the rebranding ad for Old Chang Kee (it is an old brand name for a local snack called Curry Puff.)

I was much captivated by this when this ad was launched to newly introduce their new flavours. The original being just curry with potatoes+a wedge of egg (Only S$1, equivalent to US$0.63). The new additions being Sardine and Pepper.

See the complete ad with the simulated look of a pregnant mommy beside their two twin additions :) one boy, one girl presented like two newborns :D




Established in 1956, Old Chang Kee started off as a small stall outside Rex Cinema at McKenzie Road which still exists. Its current chairman, Han Keen Juan bought over the establishment which was about to fold up in 1986 and revived the business.

10 comments:

Olivier said...

Sorry my English is not good, I prefer to write in French ;o).
Superbe publicité, trés originale. est ce que le produit est bon ?

kaa said...

very creative add. old chang kee.. always in good taste. :-)

macky said...

Thanks for your many nice comments in KyotoDailyPhoto.The ad is very interesting and looks delicious! Perhaps the photos are shooted at Orchard street?

J. Andrew Lockhart said...

I need to get one of the blue ones for my new son! :)

Kris said...

old chang kee, the king of curry puffs! aside from the clever advertising, it made me drool big time !!

Lisi said...

very creative and funny indeed...

Zsolt72 said...

very cute..:) and where is the daddy?:)

zannnie said...

heh heh Zsolt...witty question...!

zannnie said...

Olivier:
Thanks again!

macky:
yes, they're shot in Orchard Road :D
Glad you find this ad interesting too

j.andrew lockhart:
congratulations to your newborn baby boy!:D
good choice, otherwise the Pepper O' flavour will be too 'hot' for him :p

kris:
*slurp* it really taste quite good!


zannnie

Jing said...

:D
hee hee...
lovely ad~~~
...Jing